Feed Your Soul
Conceptual exhibition design in memoriam of Anthony Bourdain.
DISCOVER
The multiethnic chef, Anthony Michael Bourdain, was the agreeably foul-mouthed, bad boy of gastronomy marked by darkness. He was un-apologetically himself, an uncompromising figure of moral authority and impeccable taste. Despite his preeminence, his sense of comfort and familiarity made us feel as if he was our best buddy and closest friend.
In spite of his bonhomie and great success as an author, his fictional writings notable exposed his demons within. Bourdain was a deeply self-critical man, a melancholic figure striking at odds with the suave TV star we had all come to know (Bustillios). Bourdain himself confessed "by letting the world in on his love affair with cooking, he managed to kill the thing he loved the most" (Hughes).
After his death on June 8th, 2018, a central theme emerged from the outpouring of tributes to wise-ass cynical chef. Bourdain was the embodiment of authenticity. Magary, a writer for GQ, admonishes us to let his demons be, "because no matter how or why Bourdain died, he embodied, at least on television, the way a person ought to live, a life where fame and avarice take a back-seat to the feeding of your very soul." Instead, we should honor the life Bourdain tried to live. "Raise a glass. Cook a pig. Hug a friend" (Magary).
Better make mine a double.
"Raise a glass. Cook a pig. Hug a friend."
Magary for GQ
DECIDE
Attribute List
Mind-Map
Mood Board
DEPLOY
Identity Development
DESIGN NARRATIVE
Exterior
Exterior graphic
Introduction wall
Exhibition Interior
Interior graphic
" If I'm an advocate for anything, it's to move. As far as you can, as much as you can. Across the ocean, or simply across the river. Walk in someone else's shoes or least eat their food. Open your mind, get up off the couch. Move."
Anthony Bourdain
Exhibition pamphlet
It's claimed that Bourdain was the most interesting man in the world. This design narrative for the exhibition pamphlet was designed to showcase this idea. He was more than a celebrity we knew from TV. He was a writer, a thinker, a traveler, an interviewer, a chef, a father, a son. He hung out with people we will never know. He ate food we will never eat. He went places we will never know. But he shared it all with us.
The pamphlet opens and starts with the celebrity version of Anthony Bourdain in a tux proposing a toast with his life's motto above. Over the course of the booklet, we see him with a bit more intimacy. The first spread is again a photo of Bourdain as the celebrity posting for his show's promotional material. The next spread gets a bit more personal; we see him sharing a meal with Obama. This is still very much for the camera during filming for his show but he references this moment often later in various contexts of his life saying that it was a "good meal with a good friend."
The next spread is even more personal as we see him enjoying a meal on a boat with a fisherman while he is abroad someplace. Although his moment was still for his show, I believe it represents the moments he spent travelling purely for pleasure.
The next spread represents his demons; we see him sitting looking down, shoulder hunched over. He is in a silent contemplate. We will never know what truly led him to take his own life but he still implores us to "raise a glass, cook a pig" and "hug a friend." We see this in the next page; him, with friends, beneath some palm trees near the water, a smile of joy upon his face. Finally, the Anthony Bourdain his friends knew is known to us as well.
Also included are three recipes at the back of the booklet for readers to take home and try. One recipe is for scrambled eggs. The second calls for olive oil. The third for balsamic vinegar.
"Travel changes you. As you move through this life and this world you change things slightly, you leave marks behind, however small. And in return, life - and travel - leaves marks on you. Most of the time those marks - on your body of on your heart - are beautiful.
Often, though, they hurt."
Anthony Bourdain
Gift shop souvenir and packaging
This package was designed in homage to the two most iconic things that Bourdain loved; food and travel. Repeating concepts from before, the square ends of the box are covered in a white on black map of Paris. The middle sides of the box are covered in a black on white map of New York City.
On the bottom of the box, there is a line between red and white like the lines that form between olive oil and vinegar when poured together. The text reads "olive oil and balsamic vinegar are a timeless kitchen staple. Though typically paired, their chemical makeup repels one another yet come together to make a famous duo. One is thick and one is thin. When poured together, much like Anthony Bourdain, there is a fine line between the mix of light and dark."
The top of the box repeats the visual motif of the map behind a quote from Anthony Bourdain.
"Food is everything we are. It is an extension of a nationalist feeling, an ethnic feeling, your personal history, your province, your religion, your grandma. It's inseparable from us."
Anthony Bourdain