Feed Your Soul

Conceptual exhibition design in memoriam of Anthony Bourdain.

Role Overview

Solo project

Tools

Adobe Suite

Duration

Ten weeks, Fall 2018

Challenge

As part of a graphic design studio course, I was tasked with creating a museum exhibition experience complete with advertisements, a pamphlet, and packaging for the gift shop. I choose to center my design around the great traveler and chef, Anthony Bourdain, who had recently died by suicide.

Role Overview

Solo project

Tools

Adobe Suite

Duration

Ten weeks, Fall 2018

Challenge

As part of a graphic design studio course, I was tasked with creating a museum exhibition experience complete with advertisements, a pamphlet, and packaging for the gift shop. I choose to center my design around the great traveler and chef, Anthony Bourdain, who had recently died by suicide.

DISCOVER

The multiethnic chef, Anthony Michael Bourdain, was the agreeably foul-mouthed, bad boy of gastronomy marked by darkness. He was un-apologetically himself, an uncompromising figure of moral authority and impeccable taste. Despite his preeminence, his sense of comfort and familiarity made us feel as if he was our best buddy and closest friend.

In spite of his bonhomie and great success as an author, his fictional writings notable exposed his demons within. Bourdain was a deeply self-critical man, a melancholic figure striking at odds with the suave TV star we had all come to know (Bustillios). Bourdain himself confessed "by letting the world in on his love affair with cooking, he managed to kill the thing he loved the most" (Hughes).

After his death on June 8th, 2018, a central theme emerged from the outpouring of tributes to wise-ass cynical chef. Bourdain was the embodiment of authenticity. Magary, a writer for GQ, admonishes us to let his demons be, "because no matter how or why Bourdain died, he embodied, at least on television, the way a person ought to live, a life where fame and avarice take a back-seat to the feeding of your very soul." Instead, we should honor the life Bourdain tried to live. "Raise a glass. Cook a pig. Hug a friend" (Magary).

Better make mine a double.

"Raise a glass. Cook a pig. Hug a friend."

Magary for GQ

DECIDE

Attribute List

Mind-Map

Mood Board

DEPLOY

Identity Development

Typography selection:

Bodoni 72 Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890


Bodoni 72 Oldstyle

ABDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890


Baskerville Old Face

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Typography selection:

Bodoni 72 Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890


Bodoni 72 Oldstyle

ABDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890


Baskerville Old Face

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Typography selection:

Bodoni 72 Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890


Bodoni 72 Oldstyle

ABDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890


Baskerville Old Face

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Color palette:

Color palette:

Color palette:

Anthony Bourdain was a seeker. He was a man driven by a hunger to share the world. He encouraged us to feed our very souls and to take beyond our fill. The rich color palette I have selected support this concept. The view is allowed to indulge in the deep ruby gem tones while the murkier, more neutral colors pull the viewer back to a muted, subtle moment of reflection.

Anthony Bourdain was a seeker. He was a man driven by a hunger to share the world. He encouraged us to feed our very souls and to take beyond our fill. The rich color palette I have selected support this concept. The view is allowed to indulge in the deep ruby gem tones while the murkier, more neutral colors pull the viewer back to a muted, subtle moment of reflection.

Anthony Bourdain was a seeker. He was a man driven by a hunger to share the world. He encouraged us to feed our very souls and to take beyond our fill. The rich color palette I have selected support this concept. The view is allowed to indulge in the deep ruby gem tones while the murkier, more neutral colors pull the viewer back to a muted, subtle moment of reflection.

Graphic Elements:

Graphic Elements:

Graphic Elements:

These graphic elements are made up of Bourdain himself, his signature, and maps of both New York where he lived and worked, and Paris where he fell in love with food and ultimately ended his life.

These graphic elements are made up of Bourdain himself, his signature, and maps of both New York where he lived and worked, and Paris where he fell in love with food and ultimately ended his life.

These graphic elements are made up of Bourdain himself, his signature, and maps of both New York where he lived and worked, and Paris where he fell in love with food and ultimately ended his life.

Logo Development

Logo Development

Logo Development

The logotype, set in Bodoni, is inspired by Anthony Bourdain's classic style, with an emphasis on his belief that "what goes around, comes around." The design showcases the holistic authenticity that he had in his shows, writings, and dialogues. An embodiment of authenticity, he was unafraid to tell the whole truth of his story and opinion. The open circle element was inspired by how he not only inspired people to body explore new cultures with an open mind but to share about the experiences that they had.

The emphasis on the word "soul" was to remind the viewers of our mortality. There is a time limit on our abilities to explore and seek new adventures. "Soul" reminds the view that while Anthony Bourdain died, the soul of his life's work may continue to influence our lives.

The subtitle "Raise a Glass. Cook a Pig. Hug a Friend." is quote from the writer of a GQ article titled "Anthony Bourdain Was the Most Interesting Man in the World." He, like myself, believe that Bourdain lived an incredible life that we should all (to some degree) attempt to follow. I also believe he left us a sort of handbook guide to living well and these three commandments just may be the perfect place to start.

The logotype, set in Bodoni, is inspired by Anthony Bourdain's classic style, with an emphasis on his belief that "what goes around, comes around." The design showcases the holistic authenticity that he had in his shows, writings, and dialogues. An embodiment of authenticity, he was unafraid to tell the whole truth of his story and opinion. The open circle element was inspired by how he not only inspired people to body explore new cultures with an open mind but to share about the experiences that they had.

The emphasis on the word "soul" was to remind the viewers of our mortality. There is a time limit on our abilities to explore and seek new adventures. "Soul" reminds the view that while Anthony Bourdain died, the soul of his life's work may continue to influence our lives.

The subtitle "Raise a Glass. Cook a Pig. Hug a Friend." is quote from the writer of a GQ article titled "Anthony Bourdain Was the Most Interesting Man in the World." He, like myself, believe that Bourdain lived an incredible life that we should all (to some degree) attempt to follow. I also believe he left us a sort of handbook guide to living well and these three commandments just may be the perfect place to start.

The logotype, set in Bodoni, is inspired by Anthony Bourdain's classic style, with an emphasis on his belief that "what goes around, comes around." The design showcases the holistic authenticity that he had in his shows, writings, and dialogues. An embodiment of authenticity, he was unafraid to tell the whole truth of his story and opinion. The open circle element was inspired by how he not only inspired people to body explore new cultures with an open mind but to share about the experiences that they had.

The emphasis on the word "soul" was to remind the viewers of our mortality. There is a time limit on our abilities to explore and seek new adventures. "Soul" reminds the view that while Anthony Bourdain died, the soul of his life's work may continue to influence our lives.

The subtitle "Raise a Glass. Cook a Pig. Hug a Friend." is quote from the writer of a GQ article titled "Anthony Bourdain Was the Most Interesting Man in the World." He, like myself, believe that Bourdain lived an incredible life that we should all (to some degree) attempt to follow. I also believe he left us a sort of handbook guide to living well and these three commandments just may be the perfect place to start.

DESIGN NARRATIVE

Exterior

The exterior graphic poster was designed to be impactful, as Bourdain's life was to so many lives. For those unable to travel themselves, he was a vessel to live vicariously through. He was also bold like the color used; the deep red indulgent, the black and white in stark contrast. He was a deeply complex figure and I wanted to convey just a small preview of the man people knew. The viewer sees him sitting, in somber contemplation with a map texture behind him reminding them of the travel he loved. The words "feed your soul" in contrast against his dark shirt and grayscale figure places an emphasis on the positive, savoring lessons he taught us while himself absorbed by darkness.

The exterior graphic poster was designed to be impactful, as Bourdain's life was to so many lives. For those unable to travel themselves, he was a vessel to live vicariously through. He was also bold like the color used; the deep red indulgent, the black and white in stark contrast. He was a deeply complex figure and I wanted to convey just a small preview of the man people knew. The viewer sees him sitting, in somber contemplation with a map texture behind him reminding them of the travel he loved. The words "feed your soul" in contrast against his dark shirt and grayscale figure places an emphasis on the positive, savoring lessons he taught us while himself absorbed by darkness.

The exterior graphic poster was designed to be impactful, as Bourdain's life was to so many lives. For those unable to travel themselves, he was a vessel to live vicariously through. He was also bold like the color used; the deep red indulgent, the black and white in stark contrast. He was a deeply complex figure and I wanted to convey just a small preview of the man people knew. The viewer sees him sitting, in somber contemplation with a map texture behind him reminding them of the travel he loved. The words "feed your soul" in contrast against his dark shirt and grayscale figure places an emphasis on the positive, savoring lessons he taught us while himself absorbed by darkness.

Exterior graphic

Introduction wall

Exhibition Interior

This exhibition is a celebratory tribute to Anthony Bourdain and the life he lived. I choose this image of him because he is relaxed, smiling, has a drink in his hand and room next to him on the couch for company. He invites the viewer in with his warmth and the promise of good conversation. He invites the viewer to sit, stay awhile, and exchange stories and wisdom.

While I did not want the experience to be sad, I also did not want to ignore the somberness of the situation. Keeping this in mind, I enthroned him darkness. Not the kind of darkness that causes anxiety, but enough to remind the viewer that part of his authentic lifestyle was that he was willing to talk about the dark parts of his life publicly.

Finally, I choose to incorporate map textures that have been distorted, re-colored, pixelated, and morphed into the scene. The first map (in red) is the map of Paris, the birthplace of Bourdain's love affair with food. His first trip to Paris was on a family vacation. While at a restaurant, he ordered escargot because he knew he wanted to try something he could not get as good anywhere else. From that moment, he was hooked on good food and the cultures that surrounded.

Later in life, he became a chef in New York City, the second map incorporated (behind the text). It was in New York that he wrote his book "Kitchen Confidential" which catapulted him to fame. However, he once lamented that "by letting the world in on his love affair with cooking, he managed to kill the thing he loved most."

The map of Paris is on the end intentionally. It sits where the museum visitor would both enter and exit the exhibition. Paris was the beginning of his journey and was also the end. In June of 2018, when he missed a reservation for a meal at one of his favorite restaurants in Paris, it was clear something was very wrong. The next morning he was found dead by suicide. His tumultuous affair with life itself was finally over.

This exhibition is a celebratory tribute to Anthony Bourdain and the life he lived. I choose this image of him because he is relaxed, smiling, has a drink in his hand and room next to him on the couch for company. He invites the viewer in with his warmth and the promise of good conversation. He invites the viewer to sit, stay awhile, and exchange stories and wisdom.

While I did not want the experience to be sad, I also did not want to ignore the somberness of the situation. Keeping this in mind, I enthroned him darkness. Not the kind of darkness that causes anxiety, but enough to remind the viewer that part of his authentic lifestyle was that he was willing to talk about the dark parts of his life publicly.

Finally, I choose to incorporate map textures that have been distorted, re-colored, pixelated, and morphed into the scene. The first map (in red) is the map of Paris, the birthplace of Bourdain's love affair with food. His first trip to Paris was on a family vacation. While at a restaurant, he ordered escargot because he knew he wanted to try something he could not get as good anywhere else. From that moment, he was hooked on good food and the cultures that surrounded.

Later in life, he became a chef in New York City, the second map incorporated (behind the text). It was in New York that he wrote his book "Kitchen Confidential" which catapulted him to fame. However, he once lamented that "by letting the world in on his love affair with cooking, he managed to kill the thing he loved most."

The map of Paris is on the end intentionally. It sits where the museum visitor would both enter and exit the exhibition. Paris was the beginning of his journey and was also the end. In June of 2018, when he missed a reservation for a meal at one of his favorite restaurants in Paris, it was clear something was very wrong. The next morning he was found dead by suicide. His tumultuous affair with life itself was finally over.

This exhibition is a celebratory tribute to Anthony Bourdain and the life he lived. I choose this image of him because he is relaxed, smiling, has a drink in his hand and room next to him on the couch for company. He invites the viewer in with his warmth and the promise of good conversation. He invites the viewer to sit, stay awhile, and exchange stories and wisdom.

While I did not want the experience to be sad, I also did not want to ignore the somberness of the situation. Keeping this in mind, I enthroned him darkness. Not the kind of darkness that causes anxiety, but enough to remind the viewer that part of his authentic lifestyle was that he was willing to talk about the dark parts of his life publicly.

Finally, I choose to incorporate map textures that have been distorted, re-colored, pixelated, and morphed into the scene. The first map (in red) is the map of Paris, the birthplace of Bourdain's love affair with food. His first trip to Paris was on a family vacation. While at a restaurant, he ordered escargot because he knew he wanted to try something he could not get as good anywhere else. From that moment, he was hooked on good food and the cultures that surrounded.

Later in life, he became a chef in New York City, the second map incorporated (behind the text). It was in New York that he wrote his book "Kitchen Confidential" which catapulted him to fame. However, he once lamented that "by letting the world in on his love affair with cooking, he managed to kill the thing he loved most."

The map of Paris is on the end intentionally. It sits where the museum visitor would both enter and exit the exhibition. Paris was the beginning of his journey and was also the end. In June of 2018, when he missed a reservation for a meal at one of his favorite restaurants in Paris, it was clear something was very wrong. The next morning he was found dead by suicide. His tumultuous affair with life itself was finally over.

Interior graphic

" If I'm an advocate for anything, it's to move. As far as you can, as much as you can. Across the ocean, or simply across the river. Walk in someone else's shoes or least eat their food. Open your mind, get up off the couch. Move."

Anthony Bourdain

Exhibition pamphlet

It's claimed that Bourdain was the most interesting man in the world. This design narrative for the exhibition pamphlet was designed to showcase this idea. He was more than a celebrity we knew from TV. He was a writer, a thinker, a traveler, an interviewer, a chef, a father, a son. He hung out with people we will never know. He ate food we will never eat. He went places we will never know. But he shared it all with us.

The pamphlet opens and starts with the celebrity version of Anthony Bourdain in a tux proposing a toast with his life's motto above. Over the course of the booklet, we see him with a bit more intimacy. The first spread is again a photo of Bourdain as the celebrity posting for his show's promotional material. The next spread gets a bit more personal; we see him sharing a meal with Obama. This is still very much for the camera during filming for his show but he references this moment often later in various contexts of his life saying that it was a "good meal with a good friend."

The next spread is even more personal as we see him enjoying a meal on a boat with a fisherman while he is abroad someplace. Although his moment was still for his show, I believe it represents the moments he spent travelling purely for pleasure.

The next spread represents his demons; we see him sitting looking down, shoulder hunched over. He is in a silent contemplate. We will never know what truly led him to take his own life but he still implores us to "raise a glass, cook a pig" and "hug a friend." We see this in the next page; him, with friends, beneath some palm trees near the water, a smile of joy upon his face. Finally, the Anthony Bourdain his friends knew is known to us as well.

Also included are three recipes at the back of the booklet for readers to take home and try. One recipe is for scrambled eggs. The second calls for olive oil. The third for balsamic vinegar.

"Travel changes you. As you move through this life and this world you change things slightly, you leave marks behind, however small. And in return, life - and travel - leaves marks on you. Most of the time those marks - on your body of on your heart - are beautiful.
Often, though, they hurt."

Anthony Bourdain

Gift shop souvenir and packaging

This package was designed in homage to the two most iconic things that Bourdain loved; food and travel. Repeating concepts from before, the square ends of the box are covered in a white on black map of Paris. The middle sides of the box are covered in a black on white map of New York City.

On the bottom of the box, there is a line between red and white like the lines that form between olive oil and vinegar when poured together. The text reads "olive oil and balsamic vinegar are a timeless kitchen staple. Though typically paired, their chemical makeup repels one another yet come together to make a famous duo. One is thick and one is thin. When poured together, much like Anthony Bourdain, there is a fine line between the mix of light and dark."

The top of the box repeats the visual motif of the map behind a quote from Anthony Bourdain.

"Food is everything we are. It is an extension of a nationalist feeling, an ethnic feeling, your personal history, your province, your religion, your grandma. It's inseparable from us."

Anthony Bourdain

UX/UI Design

UX/UI Design

UX/UI Design

UX/UI Design

UX/UI Design

Accessibility Advocate

Accessibility Advocate

Accessibility Advocate

Accessibility Advocate

Accessibility Advocate

Research Driven

Research Driven

Research Driven

Research Driven

Research Driven

Mentor

Mentor

Mentor

Mentor

Mentor

Speaker

Speaker

Speaker

Speaker

Speaker

Writer

Writer

Writer

Writer

Writer

UX/UI Design

UX/UI Design

UX/UI Design

UX/UI Design

UX/UI Design

Accessibility Advocate

Accessibility Advocate

Accessibility Advocate

Accessibility Advocate

Accessibility Advocate

Research Driven

Research Driven

Research Driven

Research Driven

Research Driven

Mentor

Mentor

Mentor

Mentor

Mentor

Speaker

Speaker

Speaker

Speaker

Speaker

Writer

Writer

Writer

Writer

Writer

UX/UI Design

UX/UI Design

UX/UI Design

UX/UI Design

UX/UI Design

Accessibility Advocate

Accessibility Advocate

Accessibility Advocate

Accessibility Advocate

Accessibility Advocate

Research Driven

Research Driven

Research Driven

Research Driven

Research Driven

Mentor

Mentor

Mentor

Mentor

Mentor

Speaker

Speaker

Speaker

Speaker

Speaker

Writer

Writer

Writer

Writer

Writer