Locale
A conceptual project for small business owners looking to expand their digital presence and reach.
Role Overview
UX/UI designer
UX researcher
Tools
Figma
Google Suite
Duration
Ten weeks, Winter 2018
Challenge
As part of a design studio course, my team was tasked with creating an application for a target audience of our choosing. My team focused on small business which might be are slower to adopt social media or are not keeping up with the market. As a result, these businesses are missing out on product sales, buzz, and expanded community.
My role
I served as the team's project manager, lead researcher, and user testing coordinator. I also served as supplemental UI designer and content strategist.
Role Overview
UX/UI designer
UX researcher
Tools
Figma
Google Suite
Duration
Ten weeks, Winter 2018
Challenge
Lenovo's Aura Edition PCs came packed with new technology and software. Amongst the new and exciting offerings was Smart Care. Smart Care is a centralized software solution on both PC and mobile that ensures prompt and efficient customer support. It provides a unified experience of support services across channels with intuitive interfaces and eliminates the hassle of switching between different support platforms. Everything you need is in one place.
Smart Care aims to empower customers to swiftly and efficiently get support and resolve issues on devices, minimize support time, and enhance overall customer satisfaction and experience.
My role
I served as our user experience design team lead managing a small team of collaborating designers to deliver this PC and mobile experience. Additionally, I was the primary UI designer of the mobile application delivering all screens shown in the Mobile Experience section. It was also my pleasure to assist with our user testing and design validation process.
View the full process book
Want to learn more? Full process details are included in the book.
